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Presenting SEO Ranking Factors – What will make me top? Or more precisely “Do you know the factors that figure out my position in the natural listings for a specific key phrase and precisely what is their relative importance?” Wow! These are the questions which everybody involved in SEO, from clients to agencies, wants and needs to know. So let’s work through some answers.

Unfortunately, the number of those who can definitively answer these questions by concisely explaining the countless factors, and exactly how they work with one another, is strictly restricted to the engineers who work for search engines like google.

However, through combining the knowledge of the authors, the review team and disclosure from the major search engines and expert commentators, we have compiled a comprehensive list of the most important factors which determine position in the listings.

What determines ranking position in the natural listings?

The job or ranking inside the natural listings for a particular key phrase is dependent on a search engine’s ranking algorithm.

For your search query put into the major search engines, the algorithm uses rules or heuristics to recognize by far the most relevant pages, based on the page’s text content along with its context (which can be indicated by links off their pages and sites).

Each online search engine includes a different set of algorithms produced by engineers who strive to produce the best relevance for the users.

However, the ranking of natural listings has changed as being a science within the last ten years, based upon an even longer background of document indexing and retrieval history. As with all sciences, there are fundamental principles which apply. In order to deliver relevance search engines like google often use common online search engine ranking factors.

Enough with all the science: get with all the ranking factors…

We are going to soon enough. But before we do here’s a word towards the wise: understanding many of the most common ranking factors is straightforward. Keyword: ‘straightforward’.

Within the last few years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is about wearing a black hat, doing the search voodoo, etc. However, there is no requirement for any smoke or mirrors. Should your agency refuses to show its strategies to afterwards you our advice will be to move ahead. Immediately!

Regardless of the mystique perpetuated about SEO it truly isn’t terribly difficult to grasp the concepts. The issue lies in managing your keywords and optimization within the long term. Not in comprehending the ranking factors.

Who in my organization must know concerning this stuff?

It is crucial for your technology team / agencies to understand these ranking factors. Additionally it is imperative that every content owners / authors / stakeholders know how high quality content can improve search rankings. Authors must know which key phrases to utilize, otherwise you won’t use a joined up strategy.

Applying simple ‘house style’ rules can help generate visits from qualified visitors. In fact let’s coin a phrase: ‘house strategy’. You have to develop a ‘house strategy guide’ for the authors and editors.

So I can ditch my SEO agency, right?

It all depends, is the honest answer. You might be able to, however it is much more likely this guide will inform your pursuit strategy, together with you making the calls. But you will still need somebody to control it (either in-house or outsourced). Ultimately this informative guide to search marketing is about increasing ROI and maximising rankings, not about saving costs.

There remains a great necessity for solid, ethical SEO agencies. Management and optimization is definitely an ongoing task. The bigger your company / market / website, the bigger that task is going to be. High volume search-terms and intense competition implies that applying specific optimization techniques is needed to rank well. Ethical SEO agencies can aid you with this.

The holy grail of SEO is always to achieve a high, stable and long-term presence at the top from the SERPs for phrases which have both high volume and which convert well.

Agencies can also help by putting the brakes by yourself enthusiasm, as over-optimization is actually a leading reason behind online search engine penalties. Equally, after looking at this guide, you must be able to see whether your overall raadsj is over-egging the SEO cake, or feeding you unsound advice.

Keep in mind that search engines like google also employ ranking penalties for websites / pages. They employ filters in their algorithms that penalize websites for search engine spamming (like over-optimization of the phrase or non-natural links from other sites ).

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