What’s the quickest way to get more new patients to your practice? Every practice owner wants the simple answer so when the cell phone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s how to prevent getting sold and instead find an online medical marketing firm that gives value. Ask these 5 questions.
* Do they measure success in terms of trackable new patient leads?
* Do they really charge month to month or lock people into long-term contracts?
* Can they provide proof the service(s) generate more new patient calls?
* Are they transparent or will they hide fees?
* Will they manage your marketing for you?
* See below for the particulars on each.
1. Do they measure success in terms of new patient leads?
Should you own a practice, the objective of medical marketing is always to do just one thing, which would be to get more new patients calling or emailing your practice. It’s not to the quantity of ad impressions or Google views, branding, or page impressions or even total number of calls you receive. None of these things can be transformed into new patients and sales.
Most medical marketing firms try to bury you in data about items that has no tangible benefit. Some will even have you put special coding on the website throwing off your current marketing metrics. Instead search for a marketing firm that uses call tracking and form fill tracking to accurately see how many NEW Patients contact you monthly.
2. Will they charge month to month or lock people into long-term contracts?
Long-term contracts needs to be a big red flag. It’s a sales tactic to sell a service people would want to dump in a month or two that keeps you paying for 6-twelve months for something which does nothing. Be sure to pick a medical marketing firm that charges on the month to month basis. This way, they’ll need to still earn your company every month.
3. Can they offer proof the service(s) generate more new patient calls?
Had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is essential you ought to know is that none of these work and one is even illegal. There exists zero proof that using these marketing tools will attract one particular new patient. However, there is a lot of evidence that these are just approaches to charge your practice for services who do nothing.
Geo-fence display pushes texting in the market to prospects driving by your practice. Which is not merely annoying, and in case it worked would mess with this scheduling. The truth is, it doesn’t generate leads. Great idea if you had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is advisable, for most local businesses but Google’s views it as being a violation of HIPAA. Using retargeting ads could put your practice at risk.
Banner ads? Again no evidence they generate any new patient calls and lots of evidence they’re a total waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service functions to generate new patient leads and after that speak with several clients who’ve used it.
4. Could they be transparent or do they really hide fees?
With regards to price you’d like to know what you’re investing in, right? Yet a common ripoff strategy in the industry is to charge for Pay-Per-Click ads based on a mythical ad cycle, say $1000 per cycle. Then this firm refuses to actually provide information about how most of that money will actual AdWords spend versus to their pockets.
The sole transparent approach to charge for medical PPC is always to charge a monthly management fee then perhaps you have pay for the AdWords spend directly on your credit card. Like that you know just how much you happen to be make payment on marketing firm to control your medical PPC and how much went to Google’s AdWords.
5. Do they manage your marketing to suit your needs?
There are a lot of low-cost internet marketing services available that give you usage of software so that you can manage your marketing yourself. For instance, you will find a couple of businesses that sell online review software, and almost none that train your team using it and make sure it’s helping you.
Getting access to powerful website marketing tools is wonderful, in theory, for those who have a Ph.D. in internet marketing and 40 hours every week to spare. On the other hand, if you have employment helping patients, they are just a huge total waste of time and money.
Be sure to check the marketing firm does the work, so that you can concentrate on what you do best that is helping patients. What’s the fastest approach to attract new patients? Make certain for each and every dollar you put money into lead generation you’re getting nlphhf and a positive ROI. It’s that easy. And avoid all of the nonsense about geo-fence displays, retargeting, banner ads along with other stuff that does nothing for the medical practice.