Introducing SEO Ranking Factors – What will make me top? Or more precisely “Exactly what are the factors that determine my position within the natural listings for a specific key phrase and what is their relative importance?” Wow! These are the questions that everyone involved in Search engine optimization, from clients to agencies, needs and wants to know. So let’s work through some answers.
Unfortunately, the quantity of those who can definitively answer these questions by concisely explaining the countless factors, and exactly how they work with one another, is strictly confined to the engineers who work for search engines like google.
However, through combining the knowledge of the authors, the review team and disclosure from the major search engines and expert commentators, we have compiled a comprehensive list of the most important factors which determine position within the listings.
What determines ranking position within the natural listings?
The positioning or ranking in the natural listings for the key phrase is determined by searching engine’s ranking algorithm.
For the search query entered into the major search engines, the algorithm uses rules or heuristics to recognize the most relevant pages, based on the page’s text content and its context (which can be indicated by links off their pages and sites).
Each online search engine has a different set of algorithms created by engineers who make an effort to make the best relevance for the users.
However, the ranking of natural listings has evolved being a science within the last a decade, according to an even longer background of document indexing and retrieval history. As with most sciences, you can find fundamental principles which apply. To deliver relevance search engines tend to use common internet search engine ranking factors.
Enough with all the science: get with all the ranking factors…
We are going to in no time. But before we do here’s a word towards the wise: understanding probably the most common ranking factors is straightforward. Keyword: ‘straightforward’.
Over the past several years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is all about wearing a black hat, doing the search voodoo, etc. But there is no need for any smoke or mirrors. In case your agency refuses to show its strategies to afterwards you our advice would be to move on. Immediately!
Inspite of the mystique perpetuated about SEO it truly isn’t terribly difficult to grasp the concepts. The problem lies in managing your keywords and optimization within the long term. Not in knowing the ranking factors.
Who inside my organization must know concerning this stuff?
It is vital to your technology team / agencies to understand these ranking factors. Additionally it is imperative that most content owners / authors / stakeholders know how top quality content can improve search rankings. Authors must know which key phrases to utilize, otherwise you won’t have a joined up strategy.
Applying simple ‘house style’ rules can help generate visits from qualified visitors. In reality let’s coin a phrase: ‘house strategy’. You should create a ‘house strategy guide’ for your authors and editors.
So I can ditch my SEO agency, right?
It all depends, is definitely the honest answer. You might have the capacity to, but it is very likely this guide will inform your pursuit strategy, with you making the calls. But you will still need somebody to control it (either in-house or outsourced). Ultimately the following information to look marketing is all about increasing ROI and maximising rankings, not about saving costs.
There remains an excellent necessity for solid, ethical SEO agencies. Management and optimization is an ongoing task. The larger your company / market / website, the greater that task will probably be. High volume search-terms and intense competition means that applying specific optimization techniques is needed to rank well. Ethical SEO agencies can aid you with this.
The holy grail of SEO is always to achieve a high, stable and long-term presence on the top of the SERPs for phrases which have both high volume and which convert well.
Agencies can also help by putting the brakes by yourself enthusiasm, as over-optimization is actually a leading reason for internet search engine penalties. Equally, after looking at the following information, you will be able to determine whether your overall agency is over-egging the SEO cake, or feeding you unsound advice.
Keep in mind that search engine listings also use ranking penalties for websites / pages. They employ filters within their algorithms that penalize websites for internet search engine spamming (like over-optimization of the hbfphu or non-natural links from other sites ).
Now for your six key ranking factors…
1. Planning and strategy including setting performance targets.
2. Index inclusion and coverage.
3. On-page optimization.
4. Link-building (external and internal).
5. SEO process.
6. Conversion efficiency.
Of those six areas, those at the heart of online search engine ranking are success factors 2, 3 and 4. Why? Well, in case your pages are certainly not included inside the index then you definitely cannot expect to gain any internet search engine referrals. Once included, effects are dependent on the combination of on-page optimization and link-building.
When we discuss link-building we’re mainly considering alternative party links, but an excellent internal linking structure should be adopted in your own website/s. There are proven benefits.
The numerous factors utilized by the search engines to determine relevance can be simplified into the two most key elements which are important for good ranking positions.